The TED talk I’ve just listened to by Yaël Eisenstat (Dear Facebook, this is how you’re breaking democracy, Aug2020), is important because it explains how Facebook’s business model is dependent on creating constant interest and emotion in its users. This ultimately leads to the system essentially promoting extremism. As I was listening, it occurred to me that it is Facebook’s structures (the extra functionality provided around a simple messaging system – such as adding a ‘like’ button) that dictates this result. A Social Media system with a different set of structures could avoid such harmful effects. Perhaps it’s time for competitors, or an Open Source operation, to create a messaging system with structures that promote a society with people who listen to each other and work together; and to draw users away from Facebook. In the meantime, the more people who listen to Ms. Eisenstat’s talk the better.